Natural Skincare, Simply Made.

Made with Purpose. Made with Love.
Whole-ingredient, PUFA-aware skincare created for sensitive skin, healing journeys, and homes that care.

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Customer favorites, crafted with purpose and loved by many.

Natural Skincare Made with Purpose

Slow-infused. Small-batch. Sourced with care.

We don’t rush the process — we honor it. Every balm, oil, and salve is hand-poured in small batches using only grass-fed, grass-finished beef tallow, pasture-raised emu oil, and organic or wild-harvested botanicals.

Through a proprietary slow-infusion process, we gently extract the full spectrum of benefits from herbs and resins — no shortcuts, ever. It’s the kind of skincare that supports your skin without overwhelming it.

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Find us in Stores

JF Boutique

josh and melissa family-owned business

Meet the Makers

We’re Josh and Melissa — a husband-and-wife duo who never set out to start a skincare brand, just to make better options for our own family.

I needed something to ease the relentless itch of PUPPs. One of our kids struggled with eczema. Josh needed something to soothe acne under his beard that didn’t smell like a spa or sting like alcohol.

So over time, we slowly crafted what we couldn’t find: a line of essential-oil-free tallow balms, herbal salves, non-comedogenic face oils, and nourishing masks — all made for our own daily use, and now shared with yours.

Healing Looks Different Here.

We don’t believe in one-size-fits-all routines. That’s why everything we make is rooted in whole ingredients, free of essential oils and synthetic fillers, and formulated to support the skin barrier — not fight it. Whether you’re dealing with dryness, breakouts, rashes, or just want to feel good about what touches your skin (and your family’s), we’re here to help you find what fits.

Not sure where to start?

Real Skin Stories From Real People

Genuine reviews from those who found relief, confidence, and care through our intentionally crafted skincare.

Gail Edwards
Reviewer
5/5

I wore a new bra which broke out my skin with bumps and itchy skin. After using this product, the first day the rash was soothed. By the third day, the rash, crusty bumps, and itching disappeared. It also works great on my face as a moisturizer overnight.

4 months ago
Dawn
Reviewer
5/5

I was gifted this lip balm for Christmas and I absolutely love it. It keeps my lips soft and protected.

4 months ago
Diana Tobon
Reviewer
5/5

The Wildwood Salve has quickly become a must-have in our home, especially for our daughter. Whether it’s soothing her sniffles with a dab on the nose or applying it to her scrapes and tumbles, this product makes it easy to take care of minor ailments quickly. The best part? No tears involved, thanks to the salve’s gentle, soothing, and healing properties.

7 months ago
Josh
Reviewer
5/5

i use Grounded for almost anything: dry skin, rashes, ect. I also like that it doesn’t have an overwhelming smell. The balm works great for my beard too.

9 months ago
Crystal, Travel By The Traveling Texan
Reviewer
5/5

My husband gets a heat rash every summer and we met Josh and Melissa at a vendor event talked to them about the heat rash he’s been having on his scalp, Melissa recommended the wildwood salve and it didn’t take long for my husband to notice a difference.

9 months ago

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